Problem: Outlook Design and Construction needed a revamp on their current logo and branding. The client wanted something more modern, clean, crisp, professional and inviting.
Client's previous Logo:
New Logo Design:
Logo Concept: Keeping the lines clean and simple, we created a logo mark with the client's letters and a small abstract cityscape. We chose to eliminate the ants entirely to convey a strong and concise message.
Branding style guide:
